Social media marketing
“Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.”
But this definition is missing something really important. Let’s make it more simple and clear: “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”
Why Is Social Media Marketing Important Today?
Today's consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.
What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.
Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: